Privacy Policy

Booze Shack is committed to preserving the privacy of all visitors to our website at www.thewineseller.co.uk.

Please read the following privacy policy to understand how we use and protect the personal information that you provide to us.

INFORMATION THAT WE COLLECT FROM YOU
When you visit, register or order products or services from us you may be asked to provide certain information about yourself including your name, contact details and credit or debit card information. We may also collect information about your usage of our website as well as information about you from messages you post to the website and e-mails or letters you send to us. To maintain customer service standards and to assist staff training, we may record and monitor incoming calls.

USE OF YOUR INFORMATION
Your information will enable us to assist with the supply of goods or services relevant to you. It will also enable us to bill you and to contact you where necessary concerning your orders. We will also use and analyse the information we collect so that we can administer, support, improve and develop our business. In particular, we may use your information to contact you for your views on our services and to notify you occasionally about important changes or developments to the website or our services. Further, where you have consented, we might also use your information to let you know by email about other products and services which we offer which may be of interest to you. We respect your privacy. Any personal or sensitive personal information that you share with us is stored securely with restricted access. If you change your mind about being contacted in the future, please let us know.

DISCLOSURE INFORMATION
The information you provide to us may be accessed by or given to third parties some of whom may be located outside the European Economic Area who act for us for the purposes set out in this policy or for other purposes approved by you. Those parties process information, fulfil and deliver orders, process credit card payments and provide support services on our behalf. We may also pass aggregate information on the usage of our website to third parties, but this will not include information that can be used to identify you. Where you have consented when providing us with your details, we may also allow other companies in our group, to contact you occasionally about products and services which may be of interest to you. They may contact you by e-mail. If you change your mind about being contacted by these companies in the future, please Contact Us. 

Finally, if our business enters into a joint venture with or is sold to or merged with another business entity, your information may be disclosed to our new business partners or owners. Countries outside the European Economic Area do not always have strong data protection laws. However, we will always take steps to ensure that your information is used by third parties in accordance with this policy and within the guidelines of the General Data Protection Regulation, 2018. Unless required to do so by law, we will not otherwise share, sell or distribute any of the information you provide to us without your consent.

MARKETING AND SALES DATA
As an organisation that processes business-related data, Booze Shack has assessed all six grounds for lawful processing of personal data and has selected ‘Legitimate Interests’ as the most suitable lawful ground for the processing of data for the purposes of Booze Shack marketing and sales.

Booze Shack collects, processes and stores data relating to businesses and decision-makers. We believe that the individuals that we process the data of, are likely to have an interest in Booze Shack products and/or services. Deemed as ‘Legitimate Interest’ this is based upon specific criteria including the business industry sector, size of the organisation as well as the individual’s job function within the organisation. Our typical segmentation includes those within sales, marketing, business development, technical & engineering, Finance, and owner related job functions, although this list is not exhaustive and other variables may apply.

We will only ever collect, process and store the essential information required for making contact with the data subjects within a business environment. The personal data we collect is limited to the first name, last name, email address, social profiles (for example; Linkedin) as well as business IP and physical address. Other business-related data may also be processed including business name, job function, and turnover, however, we will never collect further personal data such as those classed under ‘Special Categories of Personal Data’. 

The data collected will be used to communicate marketing and sales messages relating to Booze Shack products and services, based upon the job function held by the data subject.

Booze Shack specifically only sends messages to those we believe are likely to be interested in our products and services based upon the organisation they are employed by and based upon their job function within that organisation. Messages from Booze Shack could be delivered via email, social media, via telephone or any other business to business (B2B) marketing methods that may be relevant. When you send Booze Shack an enquiry or place an order via our website or one of our microsites you will be asked to provide your contact details. We will use the data you provide to process your request and may use it to inform you by email, telephone or mail about other products and services that we feel may be of interest to you and can be provided. It is deemed that if you have visited one of our websites and provided us with your contact information that you are legitimately interested in our products and services. You have the right to object from any method of correspondence at any time, by email, by informing us by telephone or by contacting us via any of the methods below.

HOW WE PROCURE DATA
We procure data in a variety of ways, collected in line with the lawful basis of ‘Legitimate Interests’. If you have received correspondence from us, we will have procured your data in one of the following ways:
  • You have requested information from another of Booze Shack on a previous occasion.
  • Someone has sent us your e-mail address requesting information about our articles and/or services be sent to you.
  • You or someone else has expressly shared your contact details with us for the purpose of receiving information now and/or in the future.
  • We have previously met at an event or you have called into our store and your business card or contact details were handed to us willingly.
  • You or a business colleague has visited our website and we believe that there is a genuine legitimate interest in our services.
  • You have previously connected with a member of our team via Linkedin or other social media platform and discussed our services.
  • A member of our team has found your business and your contact details online, believing that your business would genuinely be interested in Booze Shack’ products and/or services. And based upon your job function aligning with our typical customer profiles they have made contact to introduce you to our products and services.
  • Your data has been purchased from a registered third-party data supplier, which will have been segmented by industry, organisation size and job function based upon our typical customer profiles and the legal basis for our processing of this data have been established and verified.

COOKIES
Our website uses cookies. By using this website and agreeing to this policy, you consent to PURPLE PEPPER use of cookies in accordance with the terms of this policy. Cookies are files sent by web servers to web browsers and stored by the web browsers. The information is then sent back to the server each time the browser requests a page from the server. This enables a web server to identify and track web browsers.

There are two main kinds of cookies: session cookies and persistent cookies. Session cookies are deleted from your computer when you close your browser, whereas persistent cookies remain stored on your computer until deleted, or until they reach their expiry date.

We use cookies on this website, for the following purposes:
  • Make login faster to our website by remembering your login details
  • Make the page load quicker by sharing the workload across computers
  • Ensure our website pages are optimised for your browser or device by giving us technical information about the device or browser you are using

SECURITY AND DATA RETENTION
We employ security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. We will retain your information for a reasonable period or as long as the law requires.

LINKS TO OTHER WEBSITES
This privacy notice does not cover the links within this site linking to other websites. We encourage you to read the privacy statements on the other websites you visit.

ACCESSING AND UPDATING
Booze Shack tries to be as open as it can be in terms of giving people access to their personal information. You can find out what personal information we have about you by making a ‘subject access request’.

If we do hold information about you, we will:
  • give you a description of it;
  • tell you why we are holding it;
  • tell you who it could be disclosed to;
  • and let you have a copy of the information in an intelligible form.
To make a request for any personal information we may hold, you need to put the request in writing through our contact page If you agree, we will try to deal with your request informally, for example by providing you with the specific information you need over the telephone. You also have the right to be forgotten and your consent can be withdrawn at any time. If you do withdraw consent, we will remove/delete any personal data we hold on you. You are entitled to see the information held about you and you may ask us to make any necessary changes to ensure that it is accurate and kept up to date. If you wish to do this, please contact us.

CHANGES TO OUR PRIVACY POLICY
Any changes to our privacy policy in the future will be posted to the website and, where appropriate, through e-mail notification.

CONTACT
All comments, queries and requests relating to our use of your information are welcomed and should be addressed to our contact form.
For further information on the GDPR as well as other Data Protection and Data Privacy issues and regulations please visit www.ico.org.uk

This policy was last reviewed and updated on the 22nd November 2023. Policies are periodically reviewed to ensure compliance with the current compliance environment.